Our Story

Nazariya was officially launched in 2015 with its 3 verticals, namely Grassroot Innovations, Cultural Gallery and The Design Studio. With an aim of connecting rural India to metropolitan cities, Nazariya co-creates with grassroot innovators and artisans and brings the most unique innovations and the most exquisite artforms and traditions from the remotest part of our country, right at your door step.

Nazariya is a platform where you not only buy unique handmade products, but you get to know where these products came from, who made them and experience their journey.


some of the finest and most creative hand made solutions by India, for India!



Mr. Nagaraja Prakasam

Mr. Nagaraja is a versatile and passionate leader with 2 decades of global experience (decade in the USA and a decade in India).As a full time angel investor, invested in 10 start-ups and seen 3 exits. Spearheaded Impact thinking in Indian Angel Network and founded IAN Impact. His personal mantra is“Start-ups should focus on India’s strength – people, problems, Tech (PPT)” He believes in hands on approach and travels extensively in rural areas understanding the need first hand. Sought after as thought leader in Impact space and inspired many students as a motivational speaker in number of colleges.Partner at Acumen – New York based impact venture fund and serves as an independent director in one of its portfolio company, Guardian – a micro finance venture working in Water and Sanitation.

Mentor-in-Residence at NSRCEL, IIMB. Mentor at CIIE, IIMA & GSBI, Santa Clara University. Principal Advisor to Native Lead foundation – enables entrepreneurship in rural Tamilnadu and IIHR-Bangalore incubator for Agri-preneurs. Delivered C.K.Prahalad memorial lecture at WorldCoCreationDay. Investments – Lumiere Organic, Uniphore, GoCoOp, GramVaani, Consure , Orangescape, Gamiana, Stayzilla, UnBxd, Druva, etc.

Served as President of Atlanta and San Diego Chapters for the Association for India’s Development (AID). AID received Times of India Social Impact award in 2011 from the Prime Minister.Earlier he was President, SSEA for CDC Software – world’s 12th CDC was shortlisted for “Promoting Innovation & Entrepreneurship” by NASSCOM owing to Naga’ pursuit towards intrapreneurship.

Currently residing in Bangalore, Naga holds a B.E. degree from Thiagarajar College of Engineering, India and an MBA degree from the San Diego/Kennesaw State University, United States. largest enterprise software company.

Linkedin: https://www.linkedin.com/in/nagapr


Dr. Gautam Chatterjee (Chattopadhyay) (b.1958 New Delhi) Academically he holds a Ph.D from prestigious Rabindra Bharati University on Social History. For 30 years he has been writing, doing field and archival research and playing different management roles in Print and Electronic Media.

He has written 25 books on various themes from writing on freedom struggle, social history to various indological works apart from themes like Thought Management. He has written several hundred articles in national and international media. In electronic media he has scripted/created several hundreds of documentaries/programmes since 1998. He has also scripted documentations of Oral Traditons of Vedas, Ramlila Tradition, which got UNESCO recognition as World’s Intangible Heritage. 

Later in 2015 on the score of Detail Documentation of Heritage– Ramnagar Ramlila he was Project Director in IGNCA in conceptualizing, planning and execution of entire month long multi camera documentation and field research. Thenafter lead the year long post-production work out of 400 hours of audio-visual footage and 31 abridged for DD Transmission and 31 long hour documentation were created.

One of his academic and spiritual endeavour been understanding and realizing the formless Ram Naam Philosophy Propounded by Swamiji Satyanandji Maharaj (1868-1960). His field research, Realizations and Revelations are mostly available in this web as free ebooks and articles and some are available at Shree Ram Sharnam, International Prayer Centre, Lajpat Nagar IV, New Delhi.

Articles on Indian Cultural Heritage

Dr Gautam Chatterjee has studied Indian History as his academic specialization. His Ph. D thesis was on Social History. Dr. Chatterjee has done extensive archival research on various aspects of Indian Culture and Heritage. He has written many academic papers on Historical subjects and for common man he has been studying many aspects of Indian culture and did field study on various subjects.

Link to list of articles: click here
Website: www.ibiblio.org/gautam
Email: dr_gautamchatterjee@rediffmail.com



Most unique creative talent from the remotest parts of the country.

Wood Carving Artisan

Mr. Laxman Bhatt
68 Yrs; 53 years experience; Amer, Rajasthan

” I am an artist and I am proud of it. I started at an early age, with the talent inherited from my ancestors. Wth my slow and steady efforts, I honed my skills in carving. The piece of wood and my passion to keep giving shape to my imagination motivated me throughout.”


Wood carving is a form of woodworking by means of a cutting tool (knife) in one hand or a chisel by two hands or with one hand on a chisel and one hand on a mallet, resulting in a wooden figure or figurine


Wood work of Rajasthan dates back to 17th century. Intricately carved wooden doors and windows in palaces and haveli is are testimonies to its popularity in the medieval era. Even today this craft is practiced extensively in various parts of Rajasthan. Apart from creating doors and windows; Rajasthan’s artisans have exhibited exemplary craftsmanship in etching unique parapets, furniture and even jewellery and jewellery boxes. Carving figurines of deities, like Buddha and Ganesha, from wood is the art that has reached its artistic peak in the present time. Rajasthan’s wooden décor can be seen in home of every art lover. Beautiful and intricate designs, lovely natural colour, impeccable quality and high durability have made these wooden articles a favourite pick these days

Depicted themes

Rajasthani Lives, Deities, Buddha and Ganesha, jewellery and jewellery boxes, Welcome Puppets​


Bookings also for: Furniture design


18-30 Yrs; 10 years experience; Delhi

Project Kayakalp aims to empower traditional puppeteers and other artists of Kathputli colony, Shadipur Depot and expand their income generation possibilities, while also using the medium of puppetry to convey social and environmental messages.”

Puppetry throughout the ages has held an important place in traditional entertainment. Like traditional theatre, themes for puppet theatre are mostly based on epics and legends. Puppets from different parts of the country have their own identity. Regional styles of painting and sculpture are reflected in them. Like the string puppets from Rajasthan are known as Kathputli, string puppets of Orissa are known as Kundhei, puppets from Tamil Nadu known as Bommalattam.

Performances/ Live Events

Theme based shows are done on various topics such as below for children.

  • Road Safety Show
  • Health & Nutrition Show
  • Amar Singh Rathore Story
  • Dengue
  • Girl Safety
  • Lala Lajpat Rai
  • Social Entrepreneurship
  • Voter Awareness
  • Swachh Bharat Abhiyan
  • Metro Etiquettes
  • Health & Sanitation
  • Climate Change

For more details visit: http://kayakalp.co/

Phad & Miniature Painting

Shankar Lal Bhopa
55 Yrs; 30 years experience; Amer, Rajasthan

A talented Miniature and Phad artist from Amer, Rajasthan. Shankar Lal Ji has worked extensively on mythological subjects for the past 30 years, illustrating the Ramayana and the story of Dev Narayan. His work has been exhibited as the Global Arts Village in Dubai and the Annual Crafts Fair at Dilli Haat.

About the art form

Phad painting or Phad is a style religious scroll painting and folk painting practiced in Rajasthan, state of India. Phad painting is traditionally done on a large piece of cloth or Canvas known as Phad. The paintings are the life of two legendary Rajasthani heroes-Pabuji & Devnarayan ji- who are worshipped as the incarnation of lord Vishnu & Laxman. While the story is narrated using songs and dance, the visual impact provided by the phad. Traditionally the phads are painted with vegetable colors.

Miniature paintings are beautiful handmade paintings which are often vibrantly colored, but as the name suggests, very small in size. Very intricate and detailed work goes into making them, which gives them a unique identity. The Art of Miniature painting was introduced in India by the Mughals, who brought this art form from Persia. The themes mainly depicted are- court scenes, gardens, forests, palaces, stories of Lord Krishna, love scenes, and battles.


Bookings also for:

  • Wall paintings
  • Face painting
  • Puppet shows
  • Rajasthani shows

Coir Toy Making

Harekrishna Parida
52 Yrs; 25 years experience; Chandpur, Orissa

Women Empowered Initiative started by Parida Family, about 50 years ago. Currently they employ about 50 girls and women from their village and nearby villages, with the help of District Industry Centre and they run a skill development centre for making coir toys in Chandpur Village, District Jalakadar, Orissa.

About the Artform

Coir is traditionally processed from coconut husks cured in saline or freshwater for eight to ten months by process called “Retting” for increasing the flexibility, strength and durability of fiber. The coconut palm has been eulogized as ‘Kalpvriksha’ the all giving tree in the classics of India. The use of coconut through out India makes it a symbol of national unity. Woven magnificence is what you see in a coir product. Coir or coconut fibre is used very artistically to make a wide range of eco-friendly toys, wall hangings, key rings, Christmas hangings, pen stands and other home decoratives. Coir products are 100% natural. This craft is unique as it is produced only in Orissa and not in any other coconut rich states of India.

Braj ki Sanjhi

Ram Pal Singh
54 Yrs; 40 years experience; Vrindavan, UP

” A person’s mind and heart has to be totally involved during Sanjhi art, especially while carving Thakurjee (Lord Krishna) with the right expression.”

About the Artform

Sanjhi art is the traditional art of stenciling from Mathura, Krishna’shometown. Known for its inherent spiritual implications that reach beyond immediate aesthetic appeal, it is considered to be one of the finest arts of spiritual expression. The art grew in the 16th and 17thcenturies, when the walls and floors of temples were decorated with Sanjhi motifs. The term Sanjhi is derived from the Hindi word sandhya, the period of dusk with which the art form is typically associated. The art depicts Indian mythological stories in numerous forms, with predominant focus on Krishna’s Leela.

Live Performances

Arabic Calligraphy

Abdul Razzak
55 Yrs; 45 years experience; Old Delhi

“Calligraphy is the art of giving form to signs in an expressive, harmonious, and skillful manner. First practised by Sumerians, calligraphy became very popular in Asia. Here, it evolved into a new alphabet, with more details and basic sounds.”

Dhokra Artisan

Mr. Chandan
45 Yrs; 25 years experience; Mayurbhanj, Orissa


The Dhokra Kamars (‘kamar’ is term reserved for metal workers) were originally nomadic artisans who travelled through much of eastern and central India. As is the case with most non-settlers, they eventually got ingested into the caste system of Hinduism and were allotted the very lowest strata of the pyramid – the Untouchables.

The Dhokra Kamars, possibly one of the most creative artisan groups of East India, are also one of the poorest and most shunned sections of society.

Gond Artisan

Mr. Dwarka Paraste
35 Yrs; 22 years experience; Banganaga, Bhopal

” I learnt this art from my guru Jangarh Singh Shyam. Gond Art depicts animals, gods and nature. I love to customize, hence if I get a theme, I love to use this artform for development of that theme”


The art of stories, the art of spirituality and an art believed to bring good luck, Gond Art is the reflection of India’s largest adivasi community called Gonds who are of Dravidian origin and can be traced to the pre-Aryan era. The Gonds are traditionally believed to be storytellers, the Pradhan Gonds used to narrate the stories glorifying the king and this was mainly the source of their livelihood. While with the emergence of British, their downfall began. But it was during early 1980’s when Gond Art found its way back.


In the early days the Gonds painted their walls with lively portrayals of local flora and fauna and gods. The mystical art form is created by putting together dots and lines and the artists used colours developed by charcoal, plants sap, cow dung and leaves in the early days, today mostly acrylic are used. Most of the paintings when perceived carefully impart a sense of movement to the still images.

Depicted themes

The Gond cultural tradition captures different aspects of Gond life- their deities, dance customs, bond with nature, myths, sagas and wisdom.​

Bookings also for: Customized theme based paintings



Subhajit Saha from Rime

Subhajit Saha: Rime, Tech Co-Creator

Girish Nayak from Rime

Girish Nayak, Rime: Tech Co-Creator

Raghvi Khurana, Founder & Co-Creator

Mukul Goswami, Co-creator and Youth Amabasador

Prateek Srivastav, Information Manager

Deepak Gudage, Bangalore City Amabasador


Saif Ansari: Bhopal
“The Calm & Composed one”
19 Yrs, Dual Degree in Computer Science from Rajiv Gandhi Technical University
A Computer Science student who’s a social worker too. I.e an active member of an I clean team of the city, A writer who has written various short stories.A person who loves to cook & photography besides professional life. And preparing for representing India in abroad biz schools as in Harvard, Stanford,Ucla & Columbia biz.


Shivanki Kannan: Kerala
“The Wonder woman”
22Yrs, MSc. Physics from Central University
A curious person who is in love with food, colours and books.



Seemab Alam: Varanasi
“The Zealous Blogger”
20 Yrs, BA(Hons) Psychology from Jamia Milia Islamia
A keen learner who is full of positive vibes and loves exploring new places. Sometimes a photographer; sometimes a baker; books on mystics of the world and psychology is her thing.

Read her blogs here


Sakshi Jain: Delhi
“The Dreamer”
20 Yrs, MBA Student from IMT Ghaziabad
I’m a Commerce Graduate from Delhi University, Pursuing my post graduation presently in MBA from IMT Ghaziabad along with Diploma in Spanish. I believe in Carpediem!!


Saumya Sinha: Delhi
“The Fresh Intern”
18 Yrs, BA(Hons) Sociology from Miranda House, Delhi University
An avid reader who loves her own comfort zone, but now wants to try deeper waters. Described as “bubbly” and “extremely funny” by her friends. She loves to sketch, to read, to sing (don’t ask her to because she’s bad at it and you might go deaf). Shy; but wants to get to know you.


Kaavya Lakshman: Delhi
“The Enthusiastic Researcher”
22 Yrs, BA (Hons) History from Kamla Nehru College
Always ready to read, learn and explore, she loves sharing all that she sees. An avid writer, art and culture is her thing.




Artisan Collaborations:
Kreeda Games

Outreach Collaborations:
The Better India
Youth for Heritage Foundation

Ecommerce Collaborations:
The World Art Community